Mission Statement: Building demand and optimizing the business climate for beef through research and dissemination programs that serve as the foundation for sustaining beef industry success.
The Center for Research & Knowledge Management in the Department of Research, Education & Innovation at the National Cattlemen’s Beef Association is comprised of four checkoff-funded research program areas: Beef Safety, Human Nutrition, Product Enhancement and Market Research. The research conducted in these areas each year provides the knowledge foundation for the industry’s checkoff-funded marketing, promotion, education and information programs.
Research is the cornerstone of nearly every decision that impacts the beef industry. From ensuring that consumers have the safest beef supply possible, to providing new beef products and packaging, to ensuring that all of our relevant audiences know the nutritional benefits of beef, to knowing what consumers think of our product, research is paramount.
We are proud of the role the beef checkoff program has played in the acquisition, implementation and dissemination of knowledge. The success of the research program can be attributed to countless individuals working together to benefit the industry as a whole.
James O. Reagan, Ph.D.
Sr. Vice President, Research, Education & Innovation
Mandy Carr, Ph.D.
Executive Director, REI Research
Shalene McNeill, Ph.D., R.D.
Executive Director, Human Nutrition Research
Clara Lau, Ph.D.
Associate Director, Human Nutrition Research
Betty Anne Redson
Sr. Director, REI Dissemination
Manager, REI Dissemination
Bridget Wasser, M.S.
Sr. Director, Meat Science Technology
Jessica Igo, Ph.D.
Director, Meat Science
Kim Stackhouse, Ph.D.
Director, Sustainability Research
Sr. Grants Administrator
John Lundeen, M.B.A.
Sr. Executive Director, Market Research
Vice President, Issues Analysis & Strategy
Director, Market Research
National Cattlemen’s Beef Association
9110 E. Nichols Ave. Suite 300
Centennial, Co 80112