Beef Checkoff Funding Acknowledgement

The primary objective of checkoff funding acknowledgement is to:

Clearly credit the producer and others whose checkoff dollars pay for the items and activities funded by the checkoff.

Principles

When checkoff dollars are used, whether partial or full funding, the project and all related communications must accurately identify the funding source.

There are situations where including a reference to the Board’s contractor (i.e., National Cattlemen's Beef Association) will add value with the targeted audiences.

Methodology

To accomplish this objective and adhere to these principles, all checkoff-funded materials will include one or (preferably) both of the following:

The Beef Checkoff Logo

The phrase “Funded by The Beef Checkoff”

When it adds value with the target audience and strengthens the potential impact on beef demand, the name of the contracting organization may be included in the communications.

NCBA’s Beef USA logo will be used only on those materials that are funded with non-checkoff funding sources and will not appear on Beef Checkoff funded materials.

Beef Checkoff Logos

	EPS format (Color) WMF format (Color) GIF format (Color) JPEG format (Color)
	WMF format (Color - White Text)
	WMF format (Black & White) EPS format (Black & White) GIF format (Black & White) JPEG format (Black & White)

(Approved by the CBB Executive Committee - 3-16-2006)
(Approved by USDA - 3-31-2006)