Beef Sustainability Research
Use the fly-out menu bar on the left to find Executive Summaries, Fact Sheets, Project Summaries, White Papers and other information on beef sustainability.
The checkoff-funded Sustainability Research program was launched in 2011 when the checkoff embarked on the first and largest research project of its kind. The program is a proactive and innovative scientific approach to creating a sustainable beef product for a growing world population while gaining consumer confidence in beef.
Specific objectives include:
- Maintain consumer confidence in beef as a sustainable food
- Conduct research to improve beef sustainability
- Identify sustainability improvement opportunities and create a better beef community over time
- Serve as an industry resource for current, science-based, beef sustainability information
In early 2013, the initial benchmark research was certified by NSF International, the largest accredited, third-party body that certifies products to verify they align with national conformity standards by which to measure a product’s sustainability.
Find out how producers are responding to the preliminary results by viewing the five-minute Beef Sustainability Research Video (please allow 3-5 minutes extra load time).