Market Research - Beef Issues Quarterly Articles

This section contains articles written by Market Research staff for the quarterly beef issues journal - Beef Issues Quarterly. Beef Issues Quarterly is funded by The Beef Checkoff program.

www.beefissuesquarterly.org

Click on Archive BIQ tab to see previous issues

Winter 2012

• Food -- Every place, any place: Ever changing food distribution (Beef opportunities in an ever changing food distribution system.)
• Talking about feedyards (Messages that make the feedyard more transparent and improve consumers' knowledge of beef production.)
• Beef:  The premier protein in foodservices (Beef is the clear favorite among consumers when they visit a restaurant.)
• Millennials:  Thanks beef!  You've given me... (A study of how Millennials incorporate beef into their lifestyles.)
• Are consumers eating less beef?  A closer look at supply and demand (An analysis of the fundamentals of current beef supply.)

Fall 2011

• Consumer Beef Index provides years of insights (8 key trends seen in consumer attitudes over the last 5 years)

Summer 2011

• How beef is hitting the plate (Current trends in how consumers are purchasing and preparing beef)

Spring 2011

• Profile of U.S. cattlemen (Analysis of cattlemen's demographics, values, community engagement, leadership activities and management practices)

Winter 2011

• Study highlights changes in the meat case (Summary of findings of the 2010 National Meat Case Study)
• Millennials' safe place to tell their story (Facebook conversations with Millennials about their relationship with beef)

  Fall 2010

  • BAM Cuts:  Beef's solution to smaller households, smaller appetites (Evaluation of potential for these new cuts)
  • Ground beef is a versatile consumer favorite (Consumers' relationship with ground beef and in-home cooking)

Summer 2010

• Millennials will displace Baby Boomers as dominant demographic(Everything you always wanted to know about Millennials)
• Consumers aware of and concerned about "Factory Farming" (Consumer perceptions about factory farming and concerns about beef)
• The Millennial Grill (Grilling preferences and behavior of Millennials)
• Do it mom's way - meet her in the kitchen (Recent shifts in America's kitchens impact beef usage)

  Spring 2010

  • What should we call ourselves? (Consumers negative perception of "beef producer")
  • Consumer find value in lean beef (Consumer perceptions of "lean")
  • Consumers shift toward convenient beef options (Analysis of drop in steak usage)

Winter 2010

• Consumers say they're reducing beef consumption to lessen GHG emissions (Findings of consumer environmental tracker survey)
(Recent shifts in America's kitchens impact beef usage) (Grilling preferences and behavior of Millennials) (Facebook conversations with Millennials about their relationship with beef)