In support of the beef industry, the market research program employs a variety of methodologies to support key strategies and objectives. Areas of focus include consumers’ usage and attitudes toward beef with regard to the following: retail and foodservice channels; new product development; advertising; nutrition education and communication; and differences by age and other demographic variables.
Use the fly-out menu bar on the left or use the links below to find information on recent market research projects:
Online Research Roundup - Trends & Issues Scan
Market Research - Beef Issues Quarterly Articles
Market Research Executive/Project Summaries
Market Research Presentations
Beef Industry Long Range Plan