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Market Research
In support of the beef industry, the market research program employs a variety of methodologies to support key strategies and objectives. Areas of focus include consumers’ usage and attitudes toward beef with regard to the following: retail and foodservice channels; new product development; advertising; nutrition education and communication; and differences by age and other demographic variables.
Use the fly-out menu bar on the left or use the links below to find information on recent market research projects:
Online Research Roundup - Trends & Issues Scan
Market Research - Beef Issues Quarterly Articles
Market Research Reports
Market Research Presentations
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