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Market Research

In support of the beef industry, the market research program employs a variety of methodologies to support key strategies and objectives. Areas of focus include consumers’ usage and attitudes toward beef with regard to the following: retail and foodservice channels; new product development; advertising; nutrition education and communication; and differences by age and other demographic variables.

Use the fly-out menu bar on the left or use the links below to find information on recent market research projects:

Online Research Roundup - Trends & Issues Scan

Market Research - Beef Issues Quarterly Articles

Market Research Executive/Project Summaries

Market Research Presentations

Beef Industry Long Range Plan  

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