Market Research

In support of the beef industry, the market research program employs a variety of methodologies to support key strategies and objectives. Areas of focus include consumers’ usage and attitudes toward beef with regard to the following: retail and foodservice channels; new product development; advertising; nutrition education and communication; and differences by age and other demographic variables.

Use the fly-out menu bar on the left to find information on recent market research projects.

Supporting the Beef Industry with Market Research