Letter from the Editor – Fall 2014
by Nikki Richardson, Associate Director, Reputation Management, a contractor to the Beef Checkoff
I want to thank you for your support of Beef Issues Quarterly in 2014. It’s been a year of transition as we’ve moved to a digital publication and redesigned the BIQ website. Based on your feedback, we’ve added an option to download the entire issue as a PDF, so please continue to share your suggestions as we work to improve the publication. Remember that the next issue, to be distributed at the end of the year, will include both digital and hard copy versions and be focused on the “best of” articles from 2014. As always, make sure to share this issue with friends, family and colleagues, and encourage them to sign up for the electronic version.
The BIQ Trends Advisory Panel identified a variety of important topics impacting the beef industry related to nutrition, digital advertising, potential for herd expansion and millennial perceptions, among others. BIQ wouldn’t be possible without the panel’s tremendous foresight and leadership. Members include: Jason Ahola, Ph.D., Colorado State University; Jude Capper, Ph.D., Livestock Sustainability Consultant/Washington State University; Mandy Carr, Ph.D., NCBA*; Richard Gebhart, Esq., University of Tulsa; Rick Husted, MBA, NCBA*; Duane Lenz, CattleFax; John Lundeen, NCBA*; Shalene McNeill, Ph.D., R.D., NCBA*; Mike Miller, NCBA*; Michele Peterson Murray, NCBA*; Season Solorio, NCBA*; and Daren Williams, NCBA*.
Please contact us any time to let us know what you think about BIQ and to share your ideas about specific topics you would like to see addressed.
*NCBA is a contractor to the Beef Checkoff
Tags: Beef Issues Quarterly, Fall 2014
October 10, 2014