Market Research & Planning

Market Research & Planning


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Consumer Perceptions and Insights on Food Safety

Safety is a top consumers consider when making a meal decision. To investigate this more, NCBA, on behalf of the Beef Checkoff, sought to understand how food safety handling practices were perceived by consumers in a more general sense. As a result, consumer research was conducted that provides insight into how consumers prioritize and utilize food safety when it comes to cooking meals and meat at home. Download this article to understand consumer interest, perception and practice in food safety.

Tags: Market Research & Planning

Published: 2020