Objective
The primary objective of Checkoff funding acknowledgement is to clearly credit the cattle producers and importers whose Checkoff dollars pay for the activities funded by the Checkoff.
Principle
When Checkoff dollars are used, whether partial or full funding, the project and all related communications must accurately identify the funding source.
Methodology
To accomplish this objective and adhere to these principles, all Checkoff-funded materials must, whenever possible, include both:
- Where appropriate (poster, presentations, etc.) use the appropriate logo from below to indicate funded by or partially by the Beef Checkoff
- Utilize this phrase where acknowledgement can be provided: Research coordinated by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff
Contracting Organization
ACKNOWLEDGEMENT GUIDELINES PART 2, SECTION 6: 6. Published Materials
In addition to the approved Beef Check logo and “funded by” tagline, websites, brochures, fact sheets, etc., may – when appropriate and preapproved – include the following: “For more information on this [SUBJECT], contact [NAME], [TITLE] for [ORGANIZATION], which contracts to manage [PROGRAM] for the Beef Checkoff Program at [EMAIL], [PHONE].”
NCBA’s Beef USA logo will be used only on those materials that are funded with non-Checkoff funding sources and will not appear on Beef Checkoff-funded materials.
