Market Research
Browse the Market Research Library >The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape.
Objectives:
- Track and observe consumer trends on all things related to food and beef
- Explore high priority topics to understand consumer sentiment and knowledge levels
- Monitor Supply Chain impacts on the industry
- Develop strategic initiatives based on consumer insights to continue to improve beef consumption and perceptions
- Understand how campaign specific content and messaging resonates with consumers
New Resources:
Beef’s Sizzling Performance for Summer Grilling Season
Beef is the star of the grill, with nearly 75% of consumers indicating burgers are a “must have” food for grilling, and nearly 60% say the same about steak.
Corned Beef: A Highlight of St. Patrick's Day
In this article, NCBA, a contractor to the Beef Checkoff, examines historical corned beef sales trends for the St. Patrick's Day holiday.
Seasoned Greetings: Unwrap the Value & Versatility of Beef for the Holidays
This analysis offers valuable insights into holiday consumer preferences and behaviors and beef’s resilience amidst economic challenges.
Sizing the Meat Protein Marketplace - Is Beef Driving Retail Gains?
While the rate of inflation continues to slow, prices remain higher than pre-pandemic levels, tempering consumer spending.
Leveraging Beef's Role in High-Protein Diet Trends
Given still elevated food prices, ground beef may continue to provide more protein shoppers with a cost-effective grilling option this summer.
Exploring Consumer Behavior and Sustainability in the Beef Industry: A Deep Dive
It is a world where taste, ethics, and environmental consciousness intersect, influencing not just purchasing decisions but also production practices.
What to Expect from Summer Grilling Season 2024
Corned beef sales at retail experience a 9-fold average increase in dollar sales and a 13-fold increase in pound sales from February to March between 2019 and 2023.
A Look at Retail Corned Beef Sales During the St. Patrick's Day Holiday
Corned beef sales at retail experience a 9-fold average increase in dollar sales and a 13-fold increase in pound sales from February to March between 2019 and 2023.
Beef Label Claims and Their Effect on Purchasing Behavior
Conventional beef is still the overwhelming favorite at the meat department; however, production claim-based products are expected to continue to be part of the many choices consumers have either at the grocery store or their favorite restaurant.
Ground Beef Performance: Sales Trends by Leanness, Form, and Label Claim - 2024 Update
Whether shoppers are looking for a certain leanness percentage or product form, ground beef is well apt to cater to a multitude of lifestyles and preferences.
The Value of Beef in the Shopping Cart
Adding beef to the shopping basket has the potential to generate incremental consumer spend across all areas of the grocery store.
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Holiday Season Outlook 2023 & Implications for Beef
In addition to scaling back the size of their holiday celebrations, consumers are actively implementing cost-saving strategies into their holiday shopping routines to help ensure they can experience a festive holiday season within their financial means.
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Market Insights: Fall 2023
This Market Insights report highlights current industry trends and insights and their potential impact on the beef industry, with an emphasis on domestic consumers.
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Today's Beef Consumer: Fall 2023 Update
Strong consumer demand is critical to producers’ bottom lines. While consumers have so far remained resilient in their spending, economic headwinds may start to soften demand for beef.