The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape. 

Objectives:

• Track and observe consumer trends on all things related to food and beef
  
• Explore high priority topics to understand consumer sentiment and knowledge levels
  
• Monitor Supply Chain impacts on the industry
  
• Develop strategic initiatives based on consumer insights to continue to improve beef consumption and perceptions
  
• Understand how campaign specific content and messaging resonates with consumers