Market Research
Browse the Market Research Library >The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape.
Objectives:
- Track and observe consumer trends on all things related to food and beef
- Explore high priority topics to understand consumer sentiment and knowledge levels
- Monitor Supply Chain impacts on the industry
- Develop strategic initiatives based on consumer insights to continue to improve beef consumption and perceptions
- Understand how campaign specific content and messaging resonates with consumers
Are Consumers Still Satisfied with Steak?
Beef steak has historically been a popular cut among beef consumers, both at retail and foodservice. As various economic forces continue to affect consumer preferences, beef steak continues to remain a popular protein source due to the consistently enjoyable experience this cut provides, both at home and at a restaurant.