- Research Hub
The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape.
This Market Insights report highlights current industry trends and insights and their potential impact on the beef industry, with an emphasis on domestic consumers.
Several factors are commonly known to impact demand, including consumer incomes, prices of substitute goods (other proteins in this case), availability of beef and other proteins, and consumer preferences.
According to the Farmers' Almanac, the official midpoint of summer occurred on August 7, 2023. This also means we are...
Few things say "Summer" like a trip to the beach, camping, family vacations, and summer grilling. A recent nationally representative study among consumers age 18-64...
In a day and age when many consumers are on the go and looking for a quick meal in the midst of their day-to-day routine, taking time to prepare a meal at home may feel intimidating.
The weeks between Memorial Day and Labor Day, commonly referred to as summer grilling season, is normally a highlight for various fresh beef sales. However, persistent...