Market Research
Browse the Market Research Library >The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape.
Objectives:
- Track and observe consumer trends on all things related to food and beef
- Explore high priority topics to understand consumer sentiment and knowledge levels
- Monitor Supply Chain impacts on the industry
- Develop strategic initiatives based on consumer insights to continue to improve beef consumption and perceptions
- Understand how campaign specific content and messaging resonates with consumers
New Resources:
Beef Marketplace Update – Four Weeks Ending 8/9/2026
Retail snapshot ending August 9th, 2026 from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.
Today’s Beef Consumer: Summer 2026 Update
Together, these priorities shape how consumers evaluate all protein options and help explain why beef continues to maintain a strong position despite higher prices and increasing competition from other protein sources. The National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, continuously tracks trends, monitors issues and stays abreast of developments that have the potential to impact the beef industry to better understand Today's Beef Consumer.
Beef Marketplace Update – Four Weeks Ending 7/12/2026
Retail snapshot ending July 12th, 2026 from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, highlights Father’s Day and celebrating America’s 250th Anniversary and summer grilling.
Beef Marketplace Update - Fresh & Frozen Protein – 52 Weeks Ending 6/14/2026
Fresh and frozen retail snapshot ending June 14th, 2026 from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, highlights fresh and frozen beef continuing to see record retail sales for the measurement period.
Beef Marketplace Update – Four Weeks Ending 6/14/2026
Retail snapshot ending June 14th, 2026 from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, highlights beef continuing to see record retail sales throughout the first six months of 2026.
Beef Marketplace Update - Four Weeks Ending 5/17/2026
Retail snapshot ending May 17, 2026 from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, highlights beef continuing to see record retail sales and intent to consume beef at the same level or more in the future.
Beef Marketplace Update – Four Weeks Ending 4/19/2026
Four week retail snapshot ending April 19, 2026 from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, highlights beef continuing to see record retail sales and intent to consume beef at the same level or more in the future.
Beef’s Summer Grilling Outlook 2026
As summer approaches, grilling takes center stage, and beef remains the protein many families reach for first. This seasonal snapshot from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, highlights how beef aligns with consumer needs and preferences throughout the summer.
Beef Marketplace Update – Four Weeks Ending 3/22/2026
Four week retail snapshot ending March 22, 2026 from the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, highlights beef continuing to see record retail sales and intent to consume beef at the same level or more in the future.