Market Research
Browse the Market Research Library >The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape.
Objectives:
- Track and observe consumer trends on all things related to food and beef
- Explore high priority topics to understand consumer sentiment and knowledge levels
- Monitor Supply Chain impacts on the industry
- Develop strategic initiatives based on consumer insights to continue to improve beef consumption and perceptions
- Understand how campaign specific content and messaging resonates with consumers
New Resources:
Market Insights: Fall 2023
This Market Insights report highlights current industry trends and insights and their potential impact on the beef industry, with an emphasis on domestic consumers.
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Today's Beef Consumer: Fall 2023 Update
Several factors are commonly known to impact demand, including consumer incomes, prices of substitute goods (other proteins in this case), availability of beef and other proteins, and consumer preferences.
Half-Way There: Beef Retail Performance at the Summer Midpoint
According to the Farmers' Almanac, the official midpoint of summer occurred on August 7, 2023. This also means we are...
Grilling: A Taste of Summer
Few things say "Summer" like a trip to the beach, camping, family vacations, and summer grilling. A recent nationally representative study among consumers age 18-64...
The Not-So-Lost Art of Using Recipes
In a day and age when many consumers are on the go and looking for a quick meal in the midst of their day-to-day routine, taking time to prepare a meal at home may feel intimidating.
Gearing Up for the 2023 Summer Grilling Season
The weeks between Memorial Day and Labor Day, commonly referred to as summer grilling season, is normally a highlight for various fresh beef sales. However, persistent...