The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape.
Download this overview for a snapshot of how domestic consumers have responded to the unprecedented events of 2020 as well as a long-term outlook. What was the impact on the food space? How did it impact consumer media habits? What about beef?