- Research Hub
The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape.
Beef steak has historically been a popular cut among beef consumers, both at retail and foodservice. As various economic forces continue to affect consumer preferences, beef steak continues to remain a popular protein source due to the consistently enjoyable experience this cut provides, both at home and at a restaurant.