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The Market Research program provides insights and perspective on a wide range of subjects around the food landscape and beef specifically. This Checkoff-funded program includes understanding consumer consumption, perceptions, concerns and exploring a variety of topics that relate to beef and the competitive protein landscape. 

Objectives:

  • Track and observe consumer trends on all things related to food and beef
  • Explore high priority topics to understand consumer sentiment and knowledge levels
  • Monitor Supply Chain impacts on the industry
  • Develop strategic initiatives based on consumer insights to continue to improve beef consumption and perceptions
  • Understand how campaign specific content and messaging resonates with consumers

Consumer Demand Drivers Summary

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CattleTales Summer Photo Contest - All Entries

State of the Consumer

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Consumer Insights

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Tenderloin Steak in Cast Iron Pan

Are Consumers Still Satisfied with Steak? 

Beef steak has historically been a popular cut among beef consumers, both at retail and foodservice. As various economic forces continue to affect consumer preferences, beef steak continues to remain a popular protein source due to the consistently enjoyable experience this cut provides, both at home and at a restaurant. 

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