Irradiation Beef Industry Study


The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, conducted a research project evaluating the existing market for irradiated ground beef. Data was collected from the current purchasers of irradiated ground beef as well as those who do not purchase it in order to evaluate and identify barriers/issues for acceptance of irradiated ground beef in the food service and retail channels as well as evaluate the marketing efforts that exist regarding the sale of irradiated beef. Download the fact sheet above to learn more.