Full Report - Beef Industry Review and Consumer Insights - February 2024
Demand for beef has remained strong as consumers repeatedly claim they will continue purchasing beef, both in retail and foodservice settings. Consumers continue to rank beef as a top source of protein, superior in taste, nutritious, and good for social gatherings and special occasions. At the same time, the beef
industry is observing some decline in demand, as retail sales begin to slip in terms of volume of beef sold while prices trend higher.
