Beef Industry Review and Consumer Insights
NCBA Market Research| February 2026
February 2026 Edition
Despite economic headwinds in 2025 — including inflation uncertainty, international conflict, and tighter beef inventories — consumer demand for beef remained exceptionally strong. The industry achieved another record-setting year, with retail beef sales surpassing $45 billion and volume exceeding 6.2 billion pounds, marking a 12.4% increase in value and 4.3% growth in volume year-over-year. Beef continues to dominate the meat case, driving over 55% of total fresh meat value, compared to chicken at roughly 25% and pork at just above 10%.
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