- Research Hub
Updated May 2023
Summer Grilling 2023
Several factors are commonly known to impact demand, including consumer incomes, prices of substitute goods (other proteins in this case), availability of beef and other proteins, and consumer preferences. National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, tracks many of these economic and industry metrics to fully understand Today’s Beef Consumer.
This Market Insights report highlights current industry trends and insights and their potential impact on the beef industry, with an emphasis on domestic consumers.