2021 State of the Consumer

Are Consumers Still Satisfied with Steak?

Impact of Current Inflationary Trends on the Beef Industry

July 2020 Beef Industry Update and Consumer Insights

State of the Consumer - Fall 2020

Summer Grilling - 2022

Today's Beef Consumer - 2022

Will Inflation Steal Christmas?

Effect of Current Consumer Trends on Future Beef Consumption

Gearing Up for the 2023 Summer Grilling Season

The Not-So-Lost Art of Using Recipes

Updated May 2023

Grilling: A Taste of Summer

Summer Grilling 2023

Half-Way There: Retail Beef Performance at the Summer Midpoint

Today's Beef Consumer Fall 2023 Update

Several factors are commonly known to impact demand, including consumer incomes, prices of substitute goods (other proteins in this case), availability of beef and other proteins, and consumer preferences. National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, tracks many of these economic and industry metrics to fully understand Today’s Beef Consumer.

Market Insights: Fall 2023

This Market Insights report highlights current industry trends and insights and their potential impact on the beef industry, with an emphasis on domestic consumers.

Holiday Season Outlook 2023 & Implications for Beef

The Value of Beef in the Shopping Cart

A grocery shopping overview provided by National Cattlemen’s Beef Association (NCBA), a contractor to The Beef Checkoff.

Ground Beef Performance: Sales Trends by Leanness, Form, and Label Claim

An update on ground beef retail performance provided by National Cattlemen’s Beef Association (NCBA), a contractor to The Beef Checkoff.

Beef Label Claims and Their Effects on Purchasing Behavior

Uncover the influence of label claims on consumer choices and purchasing behavior, from grass-finished to hormone-free, and learn how these insights can elevate your beef offerings. Explore the latest trends and consumer preferences, gaining the knowledge to curate a selection that not only satisfies taste buds but also meets the growing demand for quality, sustainability, and ethical production.

A Look at Retail Corned Beef Sales During the St. Patrick's Day Holiday

Get in the St. Patrick's Day spirit with these corned beef insights provided by National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff.

What to Expect from Summer Grilling Season 2024

Given still elevated food prices, ground beef may continue to provide more protein shoppers with a cost-effective grilling option this summer.

Exploring Consumer Behavior and Sustainability in the Beef Industry: A Deep Dive

Delve into the intricate relationship between consumer behavior and sustainability within the beef industry. As environmental consciousness rises, consumers demand transparency and eco-friendly practices, reshaping the landscape of beef production and consumption.

Sizing the Meat Protein Marketplace—Is Beef Driving Retail Gains?

NCBA’s market research team, a contractor of The Beef Checkoff, reviewed 2024 year-to-date primary and secondary marketplace data showing consumer demand remains strong across the primary animal proteins and even more so for beef, in spite of economic headwinds.

Leveraging Beef's Role in High-Protein Diet Trends

This is a golden opportunity for retailers and restaurants to highlight beef as an excellent protein source. Beef is packed with high-quality protein, iron, and other essential nutrients, making it a great choice for health-conscious consumers.

Seasoned Greetings: Unwrap the Value & Versatility of Beef for the Holidays

In light of the upcoming holidays, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, presents a comprehensive analysis of holiday-related data based on a recent consumer survey and other reputable resources. This analysis offers valuable insights into holiday consumer preferences and behaviors and beef’s resilience amidst economic challenges.

Corned Beef: A Highlight of St. Patrick's Day

In this article, National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, examines historical corned beef sales trends for St. Patrick's Day holiday.

Beef’s Sizzling Performance for Summer Grilling Season

Despite inflationary challenges, there is cause for optimism heading into summer grilling season 2025. On an annual basis, beef demand continues to be resilient year-round despite rises in price per pound. This trend continued through the start of 2025, with total retail beef sales up nearly 8% in volume sales and 16% in dollar sales to date compared to last year.